Content marketing for lead generation is to attract potential customers to your site. Writing content is not writing generic content but be highly specific in nature and involve different stages of the buying process.
There is a high demand from the user end for exceptional and intriguing content. It is a great way to establish trust and build a relationship. After establishing relations between you and your readers, they will be more receptive to you and increase the chances of lead generation and conversion.
The marketing team has to produce compelling and high-quality content that will bring users to their websites. Lead generation is the biggest challenge in today’s marketing scene, where your utmost priority is to convert leads into customers.
Top 5 Activities to get started with Content Marketing for Lead Generation.
1. Create Buyer persona
Before working on generating the content, you have to study your area well and understand your ideal user. Creating a buyer persona is specifying the type of people buying your product. Some must be to inform, some to describe, and others to convince them to use your product.
The persona will have some personal details, information on their values, dreams, and objectives. It will have a look at the problems they face and the probable solutions that they are looking for. It should also have the medium where they get their information from- magazines, online forums, and social media networks.
2. Using Lead magnets to build trust
The objective is to procure emails from your visitors. In general, people hesitate to share their contact. You should give away free resources and collect information before sharing stuff. You should make quality and useful content like ebook pdf, whitepaper, checklists, free trials, exclusive discount coupons, and more.
Target problem-solving content, instant access, and discounts for a sense of getting the best deal! Use content upgrades as a form of content to create better relevance and use guest posting to improve on lead magnets.
3. High converting blog posts
Attract the attention of your audience and maintain it by generating content that hooks them. These must be high, converting blog posts. Create topical relevance with your content and not just on your products. Writing long-form content having 2000-3000 words articles is comprehensive and addresses the consumers’ problems and explores solutions.
It takes customers on a journey that they like, and so it gets more likes and shares. You get more backlinks and rank better overall by having good SEO and keyword research strategy. Your high converting blog posts might give you the sales you’re targeting.
4. Distributing your content on Social Media Platforms
Content distribution on social media is the way to create awareness on your posts and bring in people to your site. You should effectively use organic methods to share your content. Use paid distribution to reach a niche audience.
Create a plan for sharing posts. You can use schedule your posts with an SMM strategy for the best performance. Choose your social media channel depending on the type of user. Use two or three social media platforms and concentrate your efforts there.
5. CRM and Automated Email Followup
CRM offers many necessary features like saving up client conversation history, integrates information from the lead form, tracking leads from sources, and segmenting markets.
Another essential feature is the automated email nurturing. The automated emails are personalized and address customers by name.
You get to focus your target group and classify the buyers into various groups. You can create different mailer content for each of these target groups. The CRM will send automated email followups to buyers in different purchase stages and organize your email list.